Let’s address the elephant in the room: traditional marketing is not the game-changer you think it is.
It’s not about crafting the perfect post, nailing the perfect copy, or having an offer so irresistible that it sells itself. The truth is, it’s not the post that matters—it’s the conversations that follow.
Why Your Post Doesn’t Matter as Much as You Think
Most people spend hours trying to craft the perfect post to “wow” their audience. But guess what? The posts that get the most engagement aren’t these perfectly polished pieces of writing. They’re simple, direct, and easy to interact with. Think:
Posts with bold, colorful backgrounds.
Simple one-liners like, “What’s one thing you’ve achieved this week?”
Open-ended questions that invite responses.
The goal isn’t to show off your writing skills or sell your service in the post—it’s to create engagement. And the easiest way to do that? Create posts that prompt people to comment.
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The Real Work Happens in the Comments
Once someone comments, that’s when the magic begins. The post is just a door—it opens up an opportunity for you to step into a meaningful conversation. Here’s how you turn those comments into real, impactful connections:
1. Validate: Start by acknowledging their comment. Make them feel seen and appreciated.
Example: “That’s such a great perspective, [Name]. I love how you said [specific part of their comment].”
2. Relate: Share something about yourself or your work that connects with what they’ve said.
Example: “I’ve experienced something similar when I [share your relatable story or insight].”
3. Share: Offer your expertise, insight, or support in a way that feels natural—not salesy.
Example: “What helped me when I was in that situation was [specific advice or method]. Have you tried something like that?”
4. Ask: End with a thoughtful question that keeps the conversation going.
Example: “What’s worked for you so far? I’d love to hear more about your approach.”
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Why This Works
When you engage with someone in the comments, you’re creating a relationship—not selling. People trust those who take the time to listen, relate, and provide value without pushing for a sale. That trust turns into a deeper conversation, often in private messages, and that’s when you can naturally introduce your services if it aligns.
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Forget Fancy Marketing—Focus on Value
You don’t need to be a marketing wizard to make this work. In fact, the simplest posts often perform the best because they invite participation. Here are some examples:
“What’s one goal you’re working on this month?”
“If you could give your younger self one piece of advice, what would it be?”
“What’s your biggest challenge when it comes to [topic your audience cares about]?”
Once people start commenting, your only job is to be present and engage.
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How This Transforms Your Approach
By focusing on engagement rather than sales, you:
Build genuine relationships with your audience.
Establish trust and authority without being pushy.
Open doors for conversations that naturally lead to opportunities.
So stop stressing over creating the perfect post. Instead, create something that sparks engagement. The true power isn’t in the post—it’s in what happens after.
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Now It’s Your Turn
Try this method today. Post something simple—a bold, colorful question or an open-ended thought—and see how your audience responds. Then, use the four-part method in the comments.
Let the post be the spark and the comments be where the magic happens.